Behind the Scenes at Valor

It’s been a while!  So much has happened since I last posted anything on our blog.  It’s been so long, our old blog software is pretty much obsolete, so we are starting new on Wordpress.  Nothing on the old blog is relevant now any how.

So what’s changed?  Well, my position for one.   I am now President of Valor and have elected to take Valor in a different direction.  We have brought on a new Sales Director, Ray Santos, who has been a great addition.  And we have exited the Fishing Tackle business and have become focused on firearms, ammo and accessories.

Our inventory levels in these categories are up (excpet for the obvious ammo situation).  We have a knowledgeable, dedicated sales staff to take care of you.  We will have a new and greatly improved website very soon. And our warehouse is at its most optimum level ever.

So, why the new blog?  Well, we began shooting some videos.  You may have seen them mentioned if you follow me on twitter.  We are doing some simple product introduction and demonstration videos.  These videos serve a couple of purposes.  One is they will better inform you of products you may not have seen yet and two, you can use these videos on your own site to promote the same products.  We don’t mention prices in the videos and we only mention Valor to the viewer as the company they should have their own dealer contact.

The first video was literally done in minutes on my laptop.  We had been kicking the idea around and I said let’s do it.  So we stacked up some boxes, put the laptop down on them, turned on imovie and let it rip.  One take later, here’s our first video.

So what I want to know now is… What other items do you want to see?  We have one down and about 16,000 to go.  We will be shooting these videos regularly, especially when new product comes in.  The quality will improve when we get a little studio set up, but until then, my laptop will have to do.  We may even take a few products to the range.

Look for these videos on this blog and on the corresponding item’s page.  Feel free to use them on your site.  Subscribe to our Channel on youtube here.  Also watch for some live stuff if we get something in that just can’t wait.  Just follow us on twitter and you will be the first to know when we get something hot that needs to be shared.

Please feel free to share any thoughts and suggestions.  I hope these videos become a helpful tool for all of you.

Thanks for your business!

Sincerely,

Ben Newton